This project focused on building and ranking a local appliance repair website in Spokane, WA — a highly competitive home service market with established players and strong Google presence.
Our goal was not simply to create a professional-looking website, but to build a scalable, SEO-driven lead generation system capable of competing for high-intent local keywords.
Scope of Work
WebHunter Studio handled the full execution:
Website strategy and architecture
UX structure optimized for conversions
Full on-page SEO
Technical SEO implementation
Local search optimization
Niche keyword expansion strategy
Internal linking framework
Service area optimization
This was a complete from-scratch build with long-term ranking and scalability in mind.
Website Development Strategy
The website was structured around search intent and commercial demand.
Key implementation elements included:
SEO-optimized URL hierarchy
Dedicated service pages for each appliance category
Specialized landing pages for niche repairs
Commercial vs residential service segmentation
Clean heading structure (H1–H3 architecture)
Strong internal linking to distribute authority
Mobile-first responsive layout
Fast-loading performance optimization
The primary focus was conversion: clear calls-to-action, click-to-call functionality, and structured service explanations designed to turn traffic into leads.
Local SEO Execution
The Spokane appliance repair niche is competitive. Ranking required a precise local SEO strategy.
On-Page Optimization
Intent-based keyword clustering
Geo-modified keyword targeting
Service-specific content structure
Schema-ready content blocks
FAQ integration for enhanced SERP visibility
Local Relevance Signals
Spokane-focused service area optimization
Strong alignment with Google Business Profile
Local keyword reinforcement across service pages
Geographic entity relevance
Niche Expansion Strategy
Instead of competing only for broad high-competition keywords, we strategically targeted underserved but high-value niches:
Wine cooler repair
Pizza oven repair
Built-in freezer repair
Commercial refrigeration repair
This allowed the website to capture high-intent traffic with lower competitive resistance while building overall domain authority.
Results
Within months, the website achieved:
#1 — Wine cooler repair
#2 — Pizza oven repair
Top 3 — Built-in freezer repair
Top 4 — Refrigerator repair Spokane
Top 4 — Washing machine repair Spokane
Strong visibility growth across commercial refrigeration keywords
The website established stable Top 3–5 positions for multiple high-commercial-intent queries and began generating consistent organic leads.
Project Impact
This project demonstrates WebHunter Studio’s ability to:
Build scalable SEO-ready websites from scratch
Compete in high-demand local service markets
Identify profitable niche opportunities
Execute full-cycle local SEO strategy
Create ranking systems focused on real lead generation
This was not just a website build — it was a structured local search growth strategy designed for long-term dominance in the Spokane appliance repair market.