Window Tinting Google Ads Case Study —
2x More Installs at Half the Cost Per Lead

Before coming to us, the client worked with another agency that managed their Google Ads. On paper the account was “running.” In reality, it was leaking money:

• • Sky-high cost per lead — $215.79 per lead in April, unsustainable for a window tinting business

• Low-quality leads — a large share of clicks came from irrelevant searches that never converted
• Wasted spend — no proper negative keyword strategy, so budget bled on searches that would never book an install
• Poor ad structure — every ad pointed to the homepage, so a customer looking for commercial window tinting landed on a generic page instead of a relevant one
• Broken conversion tracking — Google’s algorithm was optimizing toward the wrong actions because conversions were set up incorrectly

The result: in April 2026, the account spent $5,179.02 to generate just 24 leads and 21 installations — expensive traffic with weak returns.

Our Google Ads Management — What We Did

1. Rebuilt conversion tracking — optimized for real installs, not empty clicks (and excluded missed calls so the algorithm trains on high-quality leads).
2. Added negative keywords — stopped the budget bleeding on irrelevant searches.
3. Restructured ads by service — each ad lands on a relevant page, not the homepage, lifting conversion rate and Quality Score.
4. Connected AI lead optimization — feeds lead-quality data back to Google Ads for smarter conversions.