The challenge
EPIC Language Training coaches international executives who already speak English well — but lose impact in the moments that matter: meetings, presentations, negotiations. The company’s copy was already strong. The site around it was not: a website-builder template with plain blocks, a stock skyscraper photo and long “Think:” lists, with nothing that told a senior professional this is a premium service.
The goal was a site that feels as sharp as the coaching itself — and that a CEO would trust before booking a consultation.
Homepage: before → after. Same message, now said with confidence
Her words, a clearer story
We kept the company’s own message word for word — “You know your work. You just don’t always sound like it.” and “It’s not your English. It’s how you’re using it under pressure.” — and built the page around it, so a visitor moves from the problem to the solution to booking.
- New “This Is Not General English” block: a side-by-side that shows why EPIC is not a language class
- New “Where the work happens”: six areas the coaching covers, from executive presence to meeting leadership
- Programs rewritten around outcomes instead of lesson lists, plus a separate option for teams
- New Results, Founder and “Before you book” FAQ sections, and the scheduler right on the page
Her words kept — plus the new “This Is Not General English” comparison
A design that feels like EPIC
Not a template: a custom dark, editorial design built around the brand.
- Orange taken from the EPIC logo, used sparingly for focus
- Large light headlines (Manrope) with uppercase labels that echo the logo lettering
- Real photos from coaching sessions instead of generic stock
- An audio-waveform motif — the brand is about how you sound
The EPIC Performance Method: three steps instead of a list of lessons
A clear path to booking
Thirteen sections, one direction: the problem, the EPIC Performance Method in three steps, where the work happens, three private programs (Precision, Influence, Authority) plus a team option, client results, the founder’s story and a “Before you book” FAQ. A sticky menu jumps to any section, and every one ends at the same place — the consultation scheduler.
Programs: Precision, Influence, Authority — and a separate path for teams
Mobile and launch
On a phone the headline, the positioning and the “Book a consultation” button all fit on the first screen. Alongside the homepage we delivered the Privacy Policy and Terms pages in the same design, and the site was moved off the old website builder.
From the first brief on August 31 to the finished design on September 7, 2026 — one week.
On a phone: headline, positioning and “Book a consultation” on the first screen
