A Google Ads account that burned budget
- $215 per lead — $5,179 spend for 24 leads
- 27 leads, 18 consultations, 21 installs — all down 41–45% vs March
- Every ad sent people to the homepage
- No negative keywords, broken conversion tracking
Google Ads for window tinting
Google Ads for window tinting companies
Search campaigns built around installs, not clicks: split by city and film type, cleaned of junk searches and trained on real leads from your CRM.
Rolan Pro, California: 21 → 46 installs a month
Google Ads · Rolan Pro · July 2026
−43%cost per lead
147conversions in July 2026
Rolan Pro · Google Ads results
Same budget. More booked jobs.
−43%
cost per lead, from $215
+119%
monthly installs, 21 → 46
9.5x
return on ad spend
147
conversions in July 2026
Stop paying for junk clicks
Negative keywords that protect your budget
A residential and commercial film company doesn’t need clicks from people looking for car tint kits or tinting jobs. We exclude them from day one and keep cleaning the search terms every week.
car window tint kitdiy window filmwindow tint jobstint film rolltint lawscheap tint near me
- Campaigns by city and serviceLos Angeles, Security Film, Commercial — each with its own budget and landing page.
- Conversion tracking on real leadsAnswered calls and forms count; missed calls don’t, so Google learns from good leads only.
- AI call scoringCalls are analyzed and lead quality goes back to Google Ads, so bidding follows paying jobs.
Google Ads · Rolan Pro · July 2026
Rolan Pro account, July 2026: campaigns by city and service — $6,736 spend, 147 conversions.
Before and after
Before · April 2026
After · June 2026
What changed in the Rolan Pro CRM
Twice the installs on almost the same budget
- 57 leads, 30 consultations, 46 installs — up 49–50% vs May
- $56,221 installation revenue (from $30,552)
- −43% cost per lead, 9.5x return on ad spend
- Campaigns by city and service, tracking on real installs
Client review
“She developed a much more advanced Google Ads strategy. Our conversions increased from about 29 to 57 a month — almost twice as many, while also improving the cost of our leads.”
How we take over your account
From audit to booked installs
WEEK 1
Account audit
Search terms, tracking, structure, landing pages and competitors in your area.
WEEK 1–2
Fix tracking
Calls, forms and CRM installs set up as conversions, missed calls excluded.
WEEK 2–3
Rebuild campaigns
Split by city and film type, negative keyword lists, new ads and landing pages.
ONGOING
Optimize on installs
We move budget to the campaigns that bring paying jobs, not just leads.
How much does a window tinting lead cost on Google Ads?
It depends on your city and services. Rolan Pro was paying $215 per lead in April 2026 before we rebuilt the account; after the rebuild cost per lead dropped by 43%. In July 2026 the account averaged $45.82 per conversion across all campaigns.
How much should a tint shop spend on Google Ads?
Enough to get consistent data in your area. Rolan Pro spent about $5,200 in April 2026 and, with roughly the same budget (+15%), went from 21 to 46 installs a month. We recommend a budget after the free audit, based on your market and goals.
Why are my Google Ads leads bad?
Usually three reasons: no negative keywords (ads show for car tint, DIY kits and jobs), conversion tracking that counts the wrong actions, and every ad going to the homepage. Fixing those three is where we start.
How fast will Google Ads results improve?
The first changes show within weeks, and a rebuilt account usually stabilizes in 1–2 months. Rolan Pro went from 21 installs in April to 33 in May and 46 in June 2026.
Do you also run Google Maps and Local ads?
Yes. Google Ads works best together with Google Maps and local ads and a website with a landing page for every film type.
Free audit
Find out where your Google Ads budget is leaking
Free audit of your Google Ads account: search terms, tracking and structure. You’ll see exactly what to fix.
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